TEMPLATES · GIVING EMAIL

Church giving email templates.

Three giving emails to copy: how to give, the year-end reminder, and an update during a campaign. Fill in the brackets and send them from a person.

ONCE OR TWICE A YEAR

Ways to give

Most people do not know every way they can give. Tell them, without asking for anything else.

Subject Every way to give to [Church name]

Hi [First name],

People ask us how they can give, so here is every way in one place.

Online: [card or bank transfer at Giving link]. Setting up a recurring gift takes about a minute.
By check: [made out to Grace Church, dropped in the box in the lobby or mailed to 221 Armour Drive, Atlanta, GA 30324].
From a donor-advised fund: [recommend a grant to Grace Church, EIN 00-0000000].
Stock: [reply to this email and we’ll send transfer instructions].

Thank you for supporting the work of [Church name].

[Your name]

EARLY TO MID DECEMBER

The year-end reminder

Send in early December, and a short final note a few days before December 31.

Subject Giving before December 31

Hi [First name],

As the year ends, thank you. This year your giving [helped us start a second service, send 40 students to camp, and serve more than 2,000 meals in our neighborhood].

If you’d like to give before the year closes, gifts made by December 31 count toward this tax year. Checks should be postmarked by December 31.

[Give online: Giving link]
[Other ways to give, including stock and donor-advised funds: Ways to give link]

Your giving statement for the year will [be available in January].

Grateful for you,
[Your name]

DURING A CAMPAIGN

The campaign update

Monthly while a campaign is running. Lead with progress.

Subject [Room to Grow]: [61%] of the way there

Hi [First name],

A quick update on [Room to Grow, the new children’s wing].

So far, [$612,400] has been given or pledged toward our [$1,000,000] goal. That’s [61%].

[Here’s what has happened since last month: the permits came through, and construction starts in March.]

If you haven’t given yet, or you’d like to give again: [Campaign giving link]

Thank you for making room for the next generation of families at [Church name].

[Your name]

Giving, designed

Butter does not process gifts. Its giving sections link to the giving page you already use. Ways to give lists online, check, donor-advised fund, and stock in one place. Campaign progress draws the bar from the goal and the amount raised, which you type in each time you send.

See all 21 sections or five full newsletter examples.

Room to Grow A new children’s wing, so every family has a place on Sunday. $612,400 raised61% of $1,000,000 goalGive

Ways to give OnlineCard or bank transfer (ACH).Give online Mail a checkPayable to Grace Church.Mailing address Donor-advised fund (DAF)Recommend a grant to us.Give from a DAF StockTransfer shares directly.Transfer stock

Before you send

Say thank you first. Before any ask, say what giving already made possible, in specifics: a number, a name, a place.

Make it easy. One link to give online, and the details for every other way. Nobody should have to search the website.

Do not overdo it. A giving email a few times a year lands. Every week, it becomes the email people stop opening.

Check the numbers. Campaign totals and tax dates should be right to the dollar and the day. Have someone in finance read it before it goes.

FAQs

If yours is not here, email us at support@butterhq.com.

How often should a church email about giving?

A ways-to-give email once or twice a year, a year-end reminder in December, and a monthly update while a campaign is running. A line about giving in the weekly email is fine. Asking every week is not.

When should a church send a year-end giving email?

In early to mid December, with a short reminder a few days before December 31. Gifts made by December 31 count toward that tax year.

Does Butter process donations?

No. Butter’s giving sections link to the giving page your church already uses, so gifts keep going where they go today.

Can the campaign progress bar update itself?

No. You type the goal and the amount raised, and the bar is drawn from those numbers. Update them each time you send.

More templates: visitor welcome emails, announcement emails, and event emails.

Send your next giving email in Butter.

Ways to give and campaign progress, ready to fill in. Free for 14 days.

Start a free 14-day trial